Reading 1, My New Business: An Explanation of the Assignment

By Pamela den Ouden

In our reading text, we read about how businesses use colour psychology. For example, many computer companies, like Dell and IBM, use blue because it gives the idea of dependability. UPS uses brown because brown is seen as a safe, dependable colour.

The assignment was to create a business, tell what the business did, choose colours for the business, and explain the choice of colours. In addition, there was a list of about 20 vocabulary words that students had to try to use as they wrote their description of their businesses.

The next eight articles (below) are the result! I think we were all very creative!