Poor Tom Higgins!

By Irasema Tirado

Tom Higgins opened a new restaurant. Unfortunately the restaurant is not doing that great as he was expecting. One of the big reasons was because he didn’t do publicity. Another reason is that he didn’t hire professional cooks. He hired two servers without a temporary contract, so one of them quit after two months. To solve these problems there are some solutions, like do advertisement, hire a professional cook, and find employees with contracts no less than six months.

Do advertisements is the most important way to attract people to your business. They should be in places where people can see them, like television or big signs outdoors, newspapers, magazines, radio, websites. These should say: what kind the food is, how great the restaurant is, where the place is, and what the good deals are, etc…

Having a professional cook says a lot. After going to the restaurant because of the advertisement, people want to know if the food is good. If the food is good, people will like to come back, and will even do more advertisement by telling other people how great it was. But if the food is not good, people won’t give any good advertisement. Instead they will tell at least 10 people that the food is bad. That’s why it is important to have a great cook with experience, because they know what they are doing.

When you are hiring somebody for a job like this, we forget how much we will need them in the future. We should be sure of who we are hiring, and for how long. It is always best to do a contract and ask them to sign at least for six months. So you have secure employees for a reasonable period of time. To receive a good service when you are in a restaurant is really important.

There is no doubt that to open a restaurant is not easy, but if you want to, you have to be prepared. If you are not ready, ask for help, or just don’t start a business because the end is going to be a disaster, and you will lose money. Remember to use the solutions offered on the points that I mentioned before and good luck in your new restaurant.